Puerto Vallarta is defined by the natural charm of its beaches embraced by the Sierra Madre mountains; the essence of its culture, gastronomy and traditions; and the warmth and hospitality of being welcomed like a friend. This magical destination has an authentic Mexican taste and spirit.

This is a very special tourist destination, unlike prefab destinations like Cancun or Los Cabos. The city grew organically from being a small fishing town on the west coast of the State of Jalisco into a full-fledged world-class tourist destination.

“Vallarta” or “PV” (as it is known to locals) is a typical Mexican “pueblo” (now a “BIG pueblo”) named in honor of the well-respected Mexican lawyer, Ignacio L. Vallarta. It has followed the times and modernized, but it remains faithful to the cherished Mexican traditions and heritage. There are fiestas in honor of the Virgin of Guadalupe, and bands that play at the town plaza kiosk where locals and tourists alike dance as previous generations did too.

The city’s downtown area is a place where nature and art coexist, now a protected cultural heritage of Jalisco. So, more than ever, it’s a place to dive into what Mexico really is all about.

Strolling along El Malecon, you’ll enjoy an open-air gallery of sculptures created by famous local and international artists. There are lots of art galleries around the town, as well as regular events and shows all year round.

Puerto Vallarta, Mexico is a place where 5-star all-inclusive hotels coexist with cobblestone streets. Michelin Guide restaurants blend with street-side taco food stands with simple, but fresh, seafood or typical Mexican dishes.

Mix all of this together and add a dash of characters that are unique to our city, such as artists and ex-pats from around the globe who find inspiration here, plus a tourist industry committed to excellence and first-class service, and this magical recipe will capture you in its spell.

The best and final ingredient is the open, friendly personalities of each and every citizen in PV. A welcoming spirit that has earned this fair city the title of “World’s Most Friendly City” by Condé Nast Travel magazine.