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What are we doing to capture the Gen-Xers and Millennials through experiential travel?

March 3, 2020

What exactly is experiential travel? Why is it appealing? What qualifies?

Well, following is one hotel that has an answer. Take a look and leave your comments:

This Monte Carlo Hotel Wants to Help You Unleash Your Inner 007 With Two New Experiences
Enjoy Aston Martin and helicopter rides, a movie premiere, a night at the casino hosted by the Prince of Monaco and more with Hotel Metropole’s two new Bond-themed packages.

As anticipation builds for the April release of No Time to Die—the next James Bond film and Daniel Craig’s last as 007—one Monaco hotel is celebrating the cinematic event in true jet-setter style. Set in the principality that evokes the glamour of those MI6 movies (it’s famed casino was featured in Never Say Never Again and Golden Eye), the Hotel Metropole is offering guests two ways to live like Bond would—including a chance to place your bets in the presence of royalty.

There’s no shortage of luxury experiences in Monaco, and the Metropole’s Golden Eye package puts many of those over-the-top experiences together in the GoldenEye package offered exclusively to guests of the Suite Carré d’Or, which was redone in late-2019 by famed designer Jacques Garcia in a fresh, contemporary style. Check in to the magnificent penthouse apartment (which is spread out over 1,614-square-feet, with an additional 1,184-square-foot terrace) and enjoy a full day and night itinerary that starts with a private visit to the casino and a helicopter fly-over of the country, followed by lunch at the hotel’s Joël Robuchon-helmed Japanese restaurant. In the afternoon, take a ride along the French Riviera in an Aston Martin, indulge in a couple’s massage, and savor a candle-lit dinner prepared by the Robuchon chefs and served on your suite’s massive terrace, overlooking the Mediterranean Sea. Hit the casino tables after dinner, then return to a suite adorned with rose petals and bubbly.

While the GoldenEye experience is available year-round for guests of that top suite, the Metropole is also offering a limited-time package that will thrill even the most passionate fans of the Bond franchise. The Secret Agent experience (available April 6-8) includes a two-night stay in a Superior, Deluxe or Superior Junior suite, (including breakfast); VIP access to the hotel’s Secret Agent Soirée, a party with with Michelin-starred eats and a performance by a soon-to-be-announced music legend; and preferred seating at the red-carpet premiere of No Time to Die, featuring a tribute to the late Roger Moore and a display of never-before-seen Bond memorabilia. Then it’s on to a glamorous after-party at the Casino de Monte-Carlo hosted by His Serene Highness the Prince of Monaco. At press time, only 25 bookings for the Secret Agent package remain. Rates for the Suite Carré d’Or start at $13,634 per night, and $19,000 per night with the GoldenEye Experience for two guests. Rates for the Secret Agent package start at $2,726 for two guests, with a portion of the proceeds benefiting the Princess Grace Foundation USA.
Our Luxxe, Presidential, SPA, Loft and Residence accommodations are much larger than the one’s advertised. Value seems to be in the experience - not the space.

Let’s all think about the experiences that we need to introduce here in Nuevo Vallarta to rival what Metropole is offering. Now, granted, this is a bit tongue in cheek, but there is a point here - Gen Xers and Millennials are the future, and we need to appeal to them now.